HOW TO PERSONALLY MARKET YOUR PROPERTY TO PROSPECTIVE TENANTS

While it has become fashionable for property owners to handover their property to property management firms, it is still not out of place for one to personally manage his property especially when the person is not engaged in other activities. Below are tips on how you can do that in a professional way.

HOW TO PERSONALLY MARKET YOUR PROPERTY TO PROSPECTIVE TENANTS

1. Put your house in good shape and put up a to let sign - one good way to attract the attention of people is to put your property in good shape. You need not carry out a holistic renovation, a little touch will be enough, just make the property look nice. Human beings are naturally attracted to pleasant things, they will look! Having attracted their attention, follow it up with 'to let sign'. Informing them that the house is up for grabs. Ensure your number is boldly written on it for easy communication.

2. Have your ideal tenants in mind and target them in your advert - another way you can show professionalism in marketing your property yourself is to target your ideal tenants in your advert. This is one of the things that distinguishes professional property managers. Your ability to get it right will help you avoid a situation where you will let in a tenant today and tomorrow you are already spending money trying to eject him.

3. Make use of social media in your advert - if you want to get your property off the market fast then you may need to use your social media platforms in advertising it. Feel free to post the advert on your Facebook, Instagram, WhatsApp and other social media platforms. You can also consider using the main media if you have the means.

4. Employ direct marketing method - one of the ways you can personally market your property is through direct marketing. Tell your friends and family members about the vacant property. Communicate to people around, even though they may not need the property, they may know someone in need of it.

5. Use Referral method - referral method has proved over the years to be a good method of filling a vacant home. Professional property managers make use of it and you can use it too. All you need is to inform your old tenants about the vacancy and implore them to get someone they can relate with to occupy the place. 

6. Create a platform - you need not be a professional property manager before you can create a platform for prospective tenants. It is important that you keep records of all prospective tenants that you may have come in contact with. You can achieve this by creating a platform where you interact with them and follow them up. Whenever any vacancy occur bring it to their notice.

7. Offer premium - one major way professional property managers use to get their property off the market fast is to offer premium. You too can use this method in marketing your property. You need not think of how to organize a mouth watering offer, all that is needed is just a little advantage over other similar property within the area. For instance, a little touch in terms of renovation is a plus also a little cut in the price or allowing segmented payment may do the magic.

SUMMARY

To personally market your property to prospective tenants in a professional way you may need to do the following;

• Put your house in good shape and put up a to let sign.

• Have your ideal tenants in mind and target them in your advert.

• Make use of social media in your advert.

• Employ direct marketing method.

• Use Referral method.

• Create a platform for prospective tenants.

• Offer premium.